People buy from people they connect with. With this in mind, we have launched our Lead Enrichment Engine, (read more about it here), designed to provide you with as much information as possible using only a lead's email address. However, we soon realized that having a lead's information alone was insufficient for establishing a connection. It was also necessary to analyze the data and relate it to both you as a seller and your company. To address this, we created Conversational Pointers,our Generative AI killer use case. These can guide your communication and help you maximize the potential of selling meetings.
Our Pointers utilize AI to offer suggestions on how to approach the lead based on their personality type, increasing the likelihood of a successful conversation. It's akin to having a personalized research assistant who provides customized guidelines tailored to each lead's personality, interests, and needs.
Time constraints make it challenging for salespeople to research their leads, making it hard to find the right sales angle. Many of our users scramble to gather insights before jumping on a call, leading to unprepared conversations that make it hard to connect.
In addition, Sales enablement is a big time investment that involves training people to tailor their messages on the fly. During their ramp-up period, many SDRs miss the mark on deals that could have been closed with a different approach.
<aside> 💡 Something you should know Look for this icon in your Meeting Details to find our AI-generated Conversational Pointers. You'll notice the "BETA” label, which tells you this is a feature we're still testing out. This means you might encounter some errors within your Pointers for the time being.
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The DiSC personality model is used by Lineup's AI to sort leads into one of four personality types: Dominant, Influential, Steady, and Conscientious. Each type is associated with specific communication preferences and styles.
It's also important to consider manner of communication when meeting with them. Using the right tone can help build trust with your lead. For example, if your lead has a Steady personality type, a warm and friendly tone can help put them at ease and make them feel more comfortable. The essential things are invisible for the eyes. 👀
By considering general sentiment, tone, and specific words when meeting with your lead, you can build effective communication and increase the chances of success in your communication and sales process. You're off to a great start.
